2022 SMS Marketing Statistics: 6 Surprising Facts

23 May 2022

With most other marketing methods being highly expensive, SMS is no doubt the most cost-effective approach if you want to engage with your target demographic and develop your brand.

In recent times, more organisations are turning to SMS marketing to communicate with their customers, whether they need to automate customer appointments or promote a new product.

While it may be common knowledge that SMS marketing is becoming popular for customer outreach and relationship management, the following facts on how it is impacting the world may still surprise you.

Here are some notable key SMS marketing statistics for 2022. Read on to know more, and you just may find it helpful for your next SMS marketing campaign.

1. Smartphones are owned by 83.72% of the global population

According to Ericsson and The Radicati Group’s forecasting, the number of smartphone users worldwide has increased to 6.64 billion (83.72% of the global population) in March 2022, with an increase to 6.92 billion and 7.13 billion projected by 2023 and 2024, respectively. This number will only grow with the rapid urbanisation of developing cities around the world and connectivity becoming faster and more seamless. Between 2017 and 2022, the graph below shows the global rise of smartphone use.

2. Mobile phones are owned by 91.54% of the global population

In 2022, the total number of people using mobile phones will be 7.26 billion, including smart and mobile phones. This includes phones with fewer functions than smartphones, which are much more prevalent in underdeveloped nations.

Infographic: country-by-country breakdown of smartphone usage and penetration.

3. 83% of customers prefer booking and receiving appointments via SMS

More than 80% of customers prefer to get booking and appointment reminders by text message in a world where they are constantly blasted with promotional messages and disruptions (according to the G2 Learning Hub). In this case, SMS wins against social media channels, while also reducing the chances of missing appointments due to having too many social media notifications to track.

4. 85% of consumers have received SMS promotional messages

Around 84% of customers are now getting text messages from companies, according to G2. The results show that SMS is continuing to expand and is a preferred channel among customers who opt in for text messages from companies.

According to another study, 74% of survey participants believe they are more inclined to reply to an SMS from a company if they know that it is authentic.

5. By 2025, 72% of internet users will access internet via their smartphones

By 2025, the World Advertising Research Center predicts that 72.6 % of all Internet users will be able to access the Internet via their smartphones. This equates to over 3.7 billion individuals.

According to the analysis, India, Nigeria, Pakistan, China, and Indonesia will account for the bulk of this expansion. This gives SMS marketers a big chance to employ this channel now and in the future, with the present being the best time to strike while the iron is hot.

6. 83% of millennials prefer texting a customer service representative than making a phone call

Millennials are known for their love of texting, but did you know that they prefer getting messages from companies over phone calls as well??

According to a poll of Millennials, 83% of them prefer to receive text messages from businesses rather than from social media channels.

Surprisingly, one-fifth of those interviewed stated they have never received an SMS from a company, despite the fact that Two-Factor Authentication SMS messages are often used nowadays.

Are you prepared to start using SMS marketing?

SMS marketing is undeniably growing popular among customers throughout the globe, with no signs of stopping any time soon.

Because of this, a well-planned SMS marketing approach is essential. If you need assistance in getting started with one, please get in touch with our customer support staff at any time via WhatsApp or SMS at +658799 6394, or you can reach out online.