Bulk SMS and the Future of Customer Communication
2 March 2018
With the arrival of the digital age, bulk SMS has experienced a rebirth despite the entry of new methods of customer communication. To survive in competitive industries where customers have high expectations, companies need to decide on the customer communication tools most suitable for their businesses and effectively manage them.
One key customer communication trend of the future is the rise of mobile solutions, including bulk SMS. Here are the reasons for the rebirth of bulk SMS and its benefits that can be reaped:
People have a natural curiosity to check the content of their SMS messages as soon as possible. Thus, this tool is ideal for companies to bypass customers’ resistance to sales and to advertise their current promotions.
Bulk SMS is different from new communication methods like email or mobile apps that require some form of internet connection. In addition, bulk SMS providers are able to reach customers located overseas.
The travel industry, especially the airline companies, use bulk SMS to convey crucial and time-sensitive information like flight delays and cancellations to their passengers.
Many online retail companies use bulk SMS messages to send confirmations of purchase and notices of shipping to their customers, as a form of customer service. Thus, customers have the convenience of scheduling their activities around the estimated delivery time.
Potential customers can be easily identified by encouraging their response to the first bulk SMS message. Interested customers can then be attended to by the direct salesforce. Besides, activities such as contests, voting and surveys can be easily managed and carried out via bulk SMS.
With each of the bulk SMS sent out costing as little as a few cents, it is a cost-effective customer communication tool. Therefore, the return on investment is relatively high.
SMS campaigns or broadcasts can be carried out through a bulk SMS internet portal or with a laptop installed with the user-friendly software. With this, the company is able to track the real-time status of the campaign. It can learn about the type of marketing content that works best for its business.
Hence, with the many advantages that bulk SMS has, it’s the future of customer engagement. Companies searching for a low-cost, effective and user-friendly way to communicate with their customers can definitely consider bulk SMS as a leading tool of choice.