SMS Marketing Effectiveness in 2021
27 July 2021
The unfortunate events of the global pandemic have had a massive effect on many aspects of our lives. Due to worldwide lockdowns, we were forced to move most of our interpersonal interactions into the digital world, shop online, and, whether consciously or unconsciously, increase our screen time as a result.
This was an opportunity for companies to reconsider how they engage with consumers and implement some tried-and-true techniques. SMS messages were one of them, and they are slowly regaining influence in the digital marketing game.
It turns out that by August 2020, mobile devices accounted for 60% of all online retail website visits in the United States, resulting in 40% of all online sales. Furthermore, m-commerce sales are expected to reach $488 billion by the end of 2024, accounting for 44 percent of all e-commerce sales.
The rise of m-commerce should prompt marketers to reconsider SMS as a medium for establishing a closer relationship with consumers.
According to Forrester, since the start of the coronavirus outbreak, consumers have seen an uptick in marketing communications. According to the same report, the amount of SMS marketing will continue to increase by 40% in the coming year, and it will play a huge step in customer engagement.
As companies strive to establish stronger relationships with their consumers, text marketing will likely account for a significant portion of this figure. SMS is viewed differently because it is such a direct and private channel often used for personal contact. It is considered with confidence and fewer opportunities for spam.
Furthermore, SMS is much less commonly used than other marketing platforms, making it easier for companies that use text marketing to stand out. In today's competitive world, the concept of instant connection is exceptionally appealing, not to mention the many different SMS use cases, ranging from updates to promotions that allow text messages to function perfectly on their own.
Customer expectations have also shifted dramatically over the past year. As more companies are forced to embrace technology to move online, competition multiplied, and consumers' demands for speed, personalization, and accountability grew in tandem.
If companies want to keep consumers informed as quickly and effectively as possible, text messaging will help them. SMS notifications can (and should) be automated to increase customer loyalty, keep them informed, and even prevent a sale from being lost. Manually doing it takes up a lot of time and human resources, and you can't afford to fall behind in 2021 just because of this.
The existence of text messages as a marketing medium and the rising demand for new, more direct, and personal connections are what connect all these SMS marketing trends. It's essential to remain visible and make your voice heard in the face of ever-increasing e-commerce rivalry.
SMS is well suited for this reason, so businesses that are willing to incorporate SMS marketing into their strategies in 2021 will see some positive results. There has never been a better time to reconsider the advantages of SMS than now.
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