5 SMS Marketing Strategies for Connecting with Customers

5 SMS Marketing Strategies for Connecting with Customers

26 Dec 2022

Staying connected with customers is essential for any business. With the advancement of technology, businesses can now reach their customers via SMS service marketing.

SMS marketing is an effective and convenient way to engage, reach, and retain customers. It’s a cost-effective method that allows you to send promotional messages, deals, and other important information to your customers quickly and efficiently.

With the right strategy, you can leverage this powerful sales marketing tool to build relationships with your customers and drive more sales. This article will cover some of the best SMS marketing strategies and show you how to use them to connect with your customers.

1. Use the online checkout experience to your advantage

Adding SMS opt-in to your checkout process is a great way to grow your subscriber list without intruding on customers’ experiences. It’s a simple, straightforward, and effective method of collecting customer information, which can be used to send updates, promotions, and exclusive offers to those who have opted in. Through this method, you’re sure to see an increase in subscribers that may even lead to increased sales.

2. Send texts at appropriate timings

Pay attention to the timing of your message scheduling, as sending texts at the wrong time can make customers feel like you are being excessively intrusive. For example, if you send messages during the night when people are sleeping, it could be interpreted as unprofessional and can be quite jarring.

Therefore, ensuring your customers don’t experience excessive message volume at odd hours or suffer from subscription lock-in is crucial. Thus, timing is key if you want to ensure that your customers are satisfied with your communication style.

3. Texts should be concise and to the point

The texts you send to contacts should be short, concise, and easy to understand. If you send long messages on a regular basis, users won’t bother reading them and will decide not to receive communications from you in the future.

Additionally, since SMS messages can only contain 160 characters, it’s best to grab their attention, get your marketing message across, and conclude with a call-to-action that is no more than 160 characters long. For instance, when informing customers about mobile coupons, use an eye-catching greeting or opener to draw their attention. Then, without adding any more filler, tell them what the coupons are for and how to receive them.

4. Your content should add value

It’s essential to remember that the customers should always be your priority. Your marketing text messages should add value to their experience with your business and not be just for promotional purposes.

Creating meaningful and relevant content will help foster relationships with your customers and make them feel appreciated. Above all things, make sure you focus on adding value through your messaging and delivering a positive customer experience.

5. Personalise your texts to your customers’ needs

Personalised SMS campaigns enable you to take your marketing to the next level and provide a unique experience for every customer. Segments allow you to target a specific group of customers according to their preferences, prior purchases, location, and more.

Not only does this enhance your engagement with customers, but it also helps build trust for your brand. Personalised SMS campaigns work best when each message is tailored towards individual needs and interests—it’s the most effective way of engaging with customers and ensuring your message resonates with them.


SMS marketing is invaluable for business owners looking to stay connected with their customers. Not only is it an efficient and cost-effective way to send out promotional offers, but it also puts businesses on the cutting edge of technology.

By taking advantage of this powerful marketing tool, you can strengthen customer relationships and drive more sales. Plus, mass SMS messaging is fast and simple, allowing you to reach your entire customer base in mere seconds with the click of a button.

With Moobicast, staying connected with your customers is easier than ever. This integration allows customers to communicate directly with your platform, streamlining the process of managing customer discussions and freeing your agents from switching between platforms. Moreover, we have a comprehensive customer care platform with integration to assist you in getting started with your WhatsApp or SMS marketing in Singapore. Contact us today to learn more!