The Do’s and Don’ts of SMS Marketing for Business Owners

The Do’s and Don’ts of SMS Marketing for Business Owners

24 Apr 2023

Bulk SMS marketing is popular among businesses of all sizes due to the widespread use of mobile devices and the convenience of sending text messages. It has proven to be an effective way to engage with customers and promote products or services.

However, it’s important to note that, like any marketing strategy, there are specific guidelines that you should adhere to ensure your campaigns are successful. Here are some of the most important dos and don’ts to keep in mind when implementing an SMS marketing strategy.


  • Keep your messages short and sweet: Given the limited character count of SMS messages, ensuring that the information relayed is clear and concise is essential. Avoid using jargon or complicated language, and get straight to the point.
  • Segment your audience: Different customers have different needs and preferences. By segmenting your audience based on demographics, interests, and behaviour, you can tailor your messages to their specific needs and increase the chances of engagement.
  • Offer value: Customers are more likely to engage with your SMS marketing if they feel they are getting something valuable in return. Offer exclusive deals, discounts, or promotions that are only available to those who sign up for your SMS list.
  • Be consistent: Consistency is key when it comes to SMS marketing. Stick to a regular schedule for sending messages and consider the timing and frequency of your messages. Your messages should also be consistent in tone, voice, and branding to ensure your customers recognise and engage with your brand.
  • Include a clear call to action (CTA): Make sure your SMS messages include a clear call to action that tells customers what you want them to do next. This could be anything from visiting your website to making a purchase.


  • Spam your customers: Nobody likes to receive spam messages, and sending too many SMS messages can quickly turn off customers. Make sure you have a transparent opt-in process and give customers the option to opt out at any time.
  • Ignore privacy laws: SMS marketing is subject to privacy laws, and business owners need to make sure they are following them. This includes obtaining consent from customers before sending messages and providing an easy way for customers to opt out.
  • Use slang or inappropriate language: SMS messages are often more informal than other types of marketing, but that doesn’t mean you should use slang or inappropriate language. Make sure your messages are professional and appropriate for your audience.
  • Overcomplicate your messages: Keep your SMS messages simple and straightforward. Avoid using too many images, links, or other distractions that can make your message confusing or overwhelming.
  • Neglect your audience: SMS marketing is all about building a relationship with your customers. Make sure you are listening to their feedback and responding to their needs. This could include offering personalised recommendations, responding to customer inquiries, or simply saying thank you.


SMS marketing can be a promising strategy if you’re looking for an effective way to communicate with your customers and promote your offerings. However, it’s crucial to keep in mind the essential dos and don’ts. By adhering to these guidelines, you can leverage SMS marketing to build long-term relationships with your customers and achieve sustainable business growth.

Moobicast is your go-to solution to boost the effectiveness of your SMS marketing efforts. Our bundle of advanced analytics, optimisation, and integrated marketing tools can unlock your business’s full potential. Aside from SMS marketing, we also offer WhatsApp marketing solutions to help you make the most of your marketing efforts on WhatsApp.

Sign up with us today and discover how our solutions can help you connect with your customers and drive business growth.