What Does Customising Your Message Mean in Mass Marketing?
27 November 2023
When disseminating bulk SMS marketing messages, not everyone you reach is likely to respond positively, driving up your cost to convert or generate leads.
One way to reach out to clients who are more likely to respond the way you want would be to customise your messages to ensure they know you’re offering a product or service they are likely to engage in.
Here are three ways to truly make your message engage the relevant parties and help boost your lead generation
1. Define Your Target Audience
Before you craft a message for bulk messaging, it is essential to know the target segment you are speaking to in order to better relate. Different demographics respond differently to differences in tone, jargon, and slang. While it can be convenient to keep things sounding professional, you often miss a chance to stand out amongst other competitors employing similar tactics.
To better understand how different demographics engage with brands, invest some time in browsing social media ads and monitoring the comments and engagement numbers such as likes and shares. This can give you an idea of what works with whom and when to best launch a targeted campaign.
2. Use Relevant Jargon and Content
Buzzwords, technical jargon, and relatable terms are all crucial in ensuring your message convinces the client that you are passionate, knowledgeable, and confident about your product or service.
Notice how tech salespeople angle selling the latest PCs? With phrases like “current Gen CPU” and “latest in cloud technology”, they make a point of demonstrating their knowledge in their industry and angling their services and products as offering value for money, rather than just another shop reaching out for business.
Make it a point to include jargon usage and in-depth details of your product or service to better sift out customers interested in it!
3. Include a Call to Action (CTA)
Are you offering a limited-time promotion? Launching a limited release? Let your target audience know! Not only does this save them from disappointment and a bad impression of your company, but it also serves to create a sense of urgency along with clear instructions on how to engage your business to complete the conversion cycle.
Do make efforts to refrain from putting too much pressure on your call to action. While it is good to phrase things firmly and clearly, wording your call to action too harshly may cause your business to come across as desperate. A good call to action should sound invitational and welcoming.
Conclusion
SMS service API offer many ways to reach out to your customers. With functionalities for attaching media and site links, it can be confusing to come up with the best combination of media and text to generate leads and boost conversion rates.
With experience gained from serving business owners, marketers, and agencies, Moobicast offers no shortage of expertise when it comes to the best mass marketing SMS solutions for your business. Be it brand awareness or sales, Moobicast prides itself on working with like-minded business owners like you to put your products and services forward to the masses. Reach out to us and start your journey towards impactful communication today.