WhatsApp Business Authentication International Rates
09 April 2024
In the realm of WhatsApp Business Accounts, understanding authentication-international rates is paramount for businesses engaged in global communication. This article elucidates the criteria, eligibility, start times, primary business location determination, and related webhook notifications associated with authentication-international rates.
Authentication-International Rates
Authentication conversations initiated with WhatsApp users from specific countries may incur authentication-international rates. These rates apply under certain conditions, such as when the business is eligible and operates from a different country than the user and the conversation was opened on or after the start time for the respective country.
Eligibility Criteria
Businesses must meet specific criteria to qualify for authentication-international rates. This includes initiating over 750K conversations within a moving 30-day period across all WhatsApp Business Accounts, among other requirements.
Once deemed eligible, businesses will have their start times set 30 days out for each country with an authentication-international rate. Businesses will also have their primary business location inferred using publicly available information.
Businesses will then receive a notification and are provided with start times for each eligible country.
Start Times
Start times denote the commencement of authentication-international rates for specific countries. These times are set 30 days from the eligibility date, providing businesses with ample notice. Authentication conversations initiated after these start times are subject to the authentication-international rate.
Businesses can find their start times in their eligibility email and webhooks.
Primary Business Location
Determining the primary business location is crucial, as it influences rate application. WhatsApp attempts to ascertain this information using publicly available data, such as the location in which the business is publicly traded and listed.
If verified, the primary business location is set accordingly. However, if rejected or additional information is needed, businesses can manually edit this in the Business Manager.
Editing Primary Business Location
Businesses retain the ability to edit their primary business location at any time through the Business Manager. This ensures accuracy and alignment with their operational base.
Simply head to Business Settings > Business Info > Primary Business Location > Edit
The status of the primary business location reflects whether it's verified, pending verification, or rejected. If rejected, businesses can manually edit their location again.
Eligibility Email
Upon eligibility, businesses receive an email detailing start times for each relevant country and, if determined, the primary business location. This communication ensures transparency and provides actionable information for rate management.
Webhooks
Webhooks play a crucial role in notifying businesses of eligibility and primary business location updates. These real-time notifications facilitate timely adjustments and maintain alignment with the prevailing rate structure.
Conclusion
In summary, understanding authentication-international rates for WhatsApp Business Accounts is essential for businesses engaging in global communication. By meeting eligibility criteria, adhering to start times, and ensuring accurate primary business location designation, businesses can effectively manage authentication conversations and associated costs. Leveraging webhooks facilitates real-time updates and ensures alignment with the evolving rate framework. Ultimately, clarity on these aspects empowers businesses to navigate international communication dynamics seamlessly and cost-effectively.
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