4 Tips to Generating Leads with Ease via WhatsApp Business
11 December 2023
Generating leads is one of many crucial aspects of business growth and success, and in today’s digital age, there are more ways than ever to identify and connect with more potential customers. That said, this abundance can also present a challenge in terms of which channel is worth investing in.
Tried and true options such as email and web chat still work today. Still, their shortcomings (e.g., low read rates and the need for both parties to be online) are less than ideal for generating and converting significant leads. Thus, it is better to explore other platforms that let you better maximise your resources, such as WhatsApp. Read on to learn how WhatsApp presents a major opportunity for lead generation and building more customer relationships.
Benefits of Using WhatsApp for Lead Generation
WhatsApp’s popularity has grown immensely in recent years. It is now estimated to have garnered over 2 billion dedicated users worldwide, making it one of the most active messaging apps to date. Thus, no matter which customer demographic you target, they will likely share the one common factor of being on WhatsApp.
Instant messaging and casual conversation are the foundation that WhatsApp is built upon, and it is also the reason why the platform is much better in terms of user comfort, flexibility, and ease of adoption of conversational marketing. By leveraging the WhatsApp Business Platform, brands can easily capture lead information like names and phone numbers of potential customers who reach out to them with questions or concerns. Not only that, given how ingrained WhatsApp has become in the daily lives of its users, it also enjoys higher visibility as people are more likely to open WhatsApp than, say, their email app.
It also gives both brands and their customers the flexibility to converse at their convenience. By doing away with the perceived formalities of email and availability issues of web chat, businesses can more quickly move leads down the funnel and increase their conversion rates.
Best of all, brands can easily link their Instagram and Facebook pages to WhatsApp since they are all part of the Meta family. This enables them to direct traffic from their existing social media accounts to WhatsApp. The variety of tools available through the WhatsApp Business Platform, such as QR codes and chat links, as well as those included by your WhatsApp business solution provider only furthers a business’s ability to generate inbound leads and communicate with them effectively.
Tips to Generate Leads with Ease via WhatsApp Business
1. Use Your WhatsApp Bot Link in Your Email Signature
Suppose you already have an email list filled with the contact details of the prospects you have gathered so far. In that case, you can immediately get started by strategically initiating a conversation with them via WhatsApp. This approach is one of the best and proven ways of scaling your prospects and attracting them to your business, and including your WhatsApp Business Bot link as a call-to-action button also helps further encourage users to connect with you on WhatsApp.
2. Leverage WhatsApp QR Codes to Generate Leads
WhatsApp QR codes make generating and converting leads into sales much easier, hence why it is vital to create your own as soon as possible. When making one, take care to program it with the proper commands to ensure it directs leads to your WhatsApp bot and, ideally, attach images of your products and services. This second step is essential as it informs your prospects of what to expect when they get directed to the landing page of the offerings you wish to sell. There is also the growing trend of attaching WhatsApp QR codes to printed advertisements, allowing interested prospects to simply scan it, and your WhatsApp Bot will handle the rest of their purchase journey.
3. Keep Dropping Triggers
Many online users tend to get distracted while in the middle of a transaction or conversation with a support agent and start doing something else. This is where WhatsApp Bots can help get back your prospects’ attention by regularly dropping triggers that remind them of their unfinished purchase transactions. You can also automate the bots to do the same with conversations and bring them back to where they left off. Remind potential leads about the latest promotions, discounts, and so on; they are more likely to finish what they started. This is a smart way to generate more leads.
4. Deploy Click-to-Chat Ads
Social media offers a highly effective platform for marketing. Thus, if your brand is available on Facebook and Instagram, consider connecting it with your WhatsApp Business account and invest in WhatsApp click-to-chat ads on these platforms to reach more leads. This option is generally found on the Meta Business Suite if you use the WhatsApp Business Platform, and your deployed ads will direct leads straight to your WhatsApp inbox, where they can learn more about your offerings and, hopefully, complete their purchase.
Conclusion
Generating leads in this day and age requires an innovative approach to engaging modern customers and meeting them where they are. WhatsApp fits the bill for both, making it an indispensable part of your lead generation toolset. By applying the right marketing strategies at the right time, brands can significantly boost their lead generation and convert more shoppers into stable customers.
Get started with your new and improved lead generation initiative by partnering with Moobicast today and getting your WhatsApp Business account verified. By getting access to the WhatsApp Business Platform, you can tap into the vast potential of this world-renowned messaging platform and expand your reach to billions of monthly active users. Apart from API access, our Moobicast + WhatsApp Business Solution also comes with cutting-edge features and dedicated support that ensures you get the most out of the platform. For more information about our WhatsApp solutions and other products, such as bulk SMS marketing services, don’t hesitate to contact us at any time.