How WhatsApp Business Can Help Drive Traffic to Your Website
09 October 2023
The launch of the WhatsApp Business Platform has been game-changing for many organisations, given its large user base and robust feature sets that can significantly improve many business aspects like customer service and marketing.
As a platform with more than 2.5 billion active users worldwide and counting, WhatsApp can also be the perfect way to get more visitors to your site and increase brand visibility. By connecting the WhatsApp Business Platform to your social media accounts, online storefront, and email campaigns, you can create a cohesive and far-reaching marketing strategy that lets you connect with your audience across various platforms.
How WhatsApp Business Can Drive Traffic to Your Blog
Creating content is one of the most effective and reliable methods to improve SEO. That said, getting users to read what you have published takes time and effort.
Besides working with experts to get your blog up the search rankings, you can also leverage the WhatsApp Business Platform to make more progress on that front. For starters, you could:
Send personalised messages tailored to your customer’s interests and exclusive blog updates and content recommendations they may find interesting.
Offer extra content exclusive to your WhatsApp channel to encourage users to opt in and even return to your blog regularly.
Conduct surveys or polls, ask questions, or hold interactive sessions to boost engagement and get your customers to share relevant content with their close circle.
By working with an authorised WhatsApp Business solution provider and gaining access to the WhatsApp Business Platform, you can enjoy the following advantages that let you better connect with your audience and maximise the potential of your blog.
1. Increased reach and better customer engagement
The WhatsApp Business Platform is made for organisations that need to connect with more people as their business grows. With features like customisable message templates, real-time communication, and native content sharing via WhatsApp, brands have many tools to improve their marketing reach and customer engagement, which can also benefit their web and blog traffic.
2. Improved user experience
One of the main advantages of the WhatsApp Business Platform is chatbot support, which can help provide users with the instant support they need for common problems and questions.
That said, it is not exactly ideal to configure your chatbots to provide lengthy details about a given answer or solution. This presents an opportunity to link your long-form content that discusses your products and services, how they work, FAQs, common pain points, and other industry knowledge instead of directly connecting users to an agent.
Alternatively, you could take advantage of WhatsApp Business’s rich media support by condensing the information in your blog posts into infographics and videos your chatbot can respond with.
3 Key Practices to Drive Blog Traffic with the WhatsApp Business Platform
1. Use WhatsApp Broadcast to promote blog content
Broadcast lists are not just for spreading the word about special discounts and promotions; they can also be used to share the latest updates on your blog.
Personalise your messages by addressing recipients by name and use catchy headlines or call-to-actions to encourage click-throughs. To get users to share your blog with others, consider incentivising them with limited-time discounts from time to time as well.
2. Leverage WhatsApp Status to get attention on new blog updates
The WhatsApp Status feature is another means of letting your audience know about new updates to your blog. Since it supports many media types like photos, video, text, and even GIF updates, you can be creative in promoting your blog.
While making eye-catching visuals or captivating headlines to garner attention is important, remember to include a call-to-action or link that redirects your audience to the actual post on your site.
Besides personalised messages, WhatsApp Status is a great way of getting views on your blog, so do not forget to update it regularly whenever you publish something new.
3. Analyse metrics for better results
CRM integration is one of the core features of the WhatsApp Business Platform, so make sure to use it to track and analyse data like social shares and click-through rates to make more informed decisions on how you can better share your blog via WhatsApp. Furthermore, the additional information lets you know which type of content resonates with your audience so you can better optimise your content strategy.
The WhatsApp Business Platform has much potential beyond the usual benefits it brings to business, such as boosting traffic to your blog and helping your SEO efforts. As such, make sure to leverage the popularity and convenience of WhatsApp to improve as many aspects of your operations as possible and get the most out of your investment.
Integrate WhatsApp Business to your organisation today with Moobicast and maximise your WhatsApp marketing with our unwavering support, state-of-the-art features, and advanced analytics. Besides WhatsApp Business, we also offer an SMS API Singapore that lets you expand your marketing initiatives using a high-reach, low-cost marketing tool that remains as effective as ever.