Whatsapp Business: The Differences Between The Platform & App
31 Mar 2023
As an official WhatsApp Business Solution Provider, we at Moobicast have seen first-hand how this messaging app has transformed the way businesses interact with their customers.
With its wide reach and user-friendly interface, the platform has become an essential tool for companies looking to enhance customer engagement and boost sales.
That said, WhatsApp Business Platform and WhatsApp Business App are two distinct options that businesses can choose to leverage WhatsApp’s benefits.
In this article, we will delve into the dissimilarities between these two alternatives, offering an in-depth analysis to help you decide which one suits your business best.
What is WhatsApp Business Platform?
The WhatsApp Business Platform is suitable for businesses of all sizes. The platform is available as a paid service that offers advanced features such as APIs, automation tools, and integration with other business software.
The primary objective of this platform is to assist businesses in managing their customer interactions in a more streamlined and efficient manner. By utilising it, they can enhance their messaging capabilities and ensure more effective communication with their customers.
What is WhatsApp Business App?
The WhatsApp Business app can be utilised by any company that desires to connect with its customers on a personal level. It provides free tools for creating a business profile, messaging, and basic analytics. Nevertheless, it should be noted that the app has limited features and does not offer advanced options or high-volume messaging capabilities.
Differences between the WhatsApp Business Platform and WhatsApp Business App
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Cost
It’s worth noting that while the WhatsApp Business App is entirely free to use, the WhatsApp Business Platform is a paid service. As a result, businesses should factor in the cost of utilising the WhatsApp Business Platform when evaluating their communication needs.
Although the WhatsApp Business App may seem to be a cost-effective solution, businesses that handle high volumes of messages may find the advanced features offered by the WhatsApp Business Platform to be a worthwhile investment. -
Features
With its array of features, the WhatsApp Business Platform is a comprehensive solution that equips businesses with powerful tools to enhance their client relationships. The platform’s API is a standout feature, enabling businesses to seamlessly integrate WhatsApp messaging capabilities into their existing systems and applications. This results in smooth communication and streamlined processes that boost productivity and drive customer engagement.
The automation tools available on the WhatsApp Business Platform also help companies save time and resources by automating everyday tasks such as message replies, appointment scheduling, and order tracking. Additionally, the platform offers integrations with other software, such as CRM systems, which further streamline communication and improve efficiency.
In contrast, the WhatsApp Business App offers more basic messaging features that are suitable for businesses with less demanding messaging needs. However, the app still provides essential features, such as access to basic analytics and the ability to create a company profile with contact information and a business description. -
Volume
A company’s messaging needs influence the choice between WhatsApp Business Platform and WhatsApp Business App. If a business wants high-volume messaging capabilities, the WhatsApp Business Platform is the ideal option. The platform is aimed at helping businesses efficiently and effectively manage large volumes of customer interactions.
On the other hand, businesses that do not require high-volume messaging may find the WhatsApp Business App more suitable. The app provides basic messaging features and access to basic analytics, which can help them communicate with their customers without overwhelming them with messages.
While deciding between these two options, businesses should carefully assess their communications requirements. Choosing the incorrect platform may result in inefficiencies and additional expenditures. For example, a business requiring high-volume messaging capabilities may find that the WhatsApp Business App is restrictive and may have to switch to the WhatsApp Business Platform later on. On the other hand, a business that opts for the WhatsApp Business Platform when it only requires basic messaging features may end up paying for features that it doesn’t need. -
Accessibility
The process of accessing the WhatsApp Business App and WhatsApp Business Platform differs significantly. To get started with the WhatsApp Business App, businesses can easily download it from the app store and set up an account to begin using its features to connect with customers.
On the other hand, the WhatsApp Business Platform is more complex, requiring businesses to engage a WhatsApp Business Solution Provider before gaining access. This is because the platform’s advanced features, such as APIs, automation tools, and integrations with other software, require specialised technical knowledge for effective setup and use. As a result, working with a WhatsApp Business Solution Provider is essential for businesses to set up and manage the platform, ensuring maximum utilisation of its capabilities.
It’s worth noting that contracting with a WhatsApp Business Solution Provider can be a time-consuming process, and businesses must be prepared to invest resources in setting up and maintaining the platform. Nevertheless, the investment may be worthwhile for companies with high-volume messaging needs, as the advanced features of the WhatsApp Business Platform can assist in managing customer interactions efficiently and effectively.
Which One Is Right for Your Business?
When deciding between the WhatsApp Business Platform and WhatsApp Business App, businesses should consider their size and communication needs. Those with high-volume messaging requirements can benefit from the advanced features of the WhatsApp Business Platform, such as APIs, automation tools, and integrations with other business software. These features enable businesses to manage high volumes of customer interactions efficiently and effectively, making the platform a wise investment.
Conversely, businesses that do not require high-volume messaging capabilities may find the basic messaging features and access to basic analytics provided by the WhatsApp Business App sufficient for their needs. Additionally, since the app is free, it can be a cost-effective solution.
Ultimately, the choice between the two solutions is determined by a business’s specific needs and budget. By considering factors such as messaging volume, advanced features, and cost, companies can make an informed decision about which WhatsApp Business solution is right for them.
Conclusion
WhatsApp Business Platform and WhatsApp Business App are two different options available for businesses to communicate with customers and clients on WhatsApp. While they share certain similarities, they are tailored to different needs. By understanding the differences between these two options, you can better decide which is best for your business.
As an official WhatsApp Business Solution Provider, Moobicast is a leading player in the digital marketing space. With our expertise in utilising WhatsApp as a marketing tool, you can now leverage its features to reach a wider audience and engage with customers in a more personal and effective way.
But that’s not all — Moobicast also provides SMS services such as bulk SMS marketing to help you reach your target audience efficiently and successfully. When partnering with us, you can anticipate innovative solutions tailored to your needs, making us one of the market’s leading solution providers.
Contact us today to discuss how we can assist you in developing and implementing an effective digital marketing strategy using WhatsApp and SMS!