Marketing With Whatsapp and How It Can Drive Increased Sales

SMS & WhatsApp API Integration: How It Benefits Organisations

1 Nov 2022

An API, such as Short Message Service (SMS) API or WhatsApp Business API, is a powerful yet simple way for businesses to connect to a gateway and enable quick and easy messaging communication with their customers. APIs are flexible, secure, and reliable solutions that allow any system, website, or application to send and receive unlimited messages worldwide.

This is particularly useful for businesses that have outgrown their existing solutions and need a more secure and scalable solution that can be tailored to their needs. As business communication needs become more demanding and sophisticated, an API aids in facilitating the flow of information between the organisation’s programs, introducing greater efficiency in daily operations. Below, we discuss the measurable benefits of SMS/WhatsApp API integration for growing businesses and making connections.

1. Better efficiency through automation

APIs can speed up and improve operations by automating the sending and receiving of messages. An API, for instance, can replace a manual procedure between two programs. This reduces the need for manual personnel management.

Similarly, if a business routinely delivers the same message, an API can seamlessly deliver them without manual intervention. Time-sensitive communications can be programmed to be sent at a specific time, ensuring that customers receive appointment reminders, order confirmations, or status updates at the appropriate intervals.

2. Secure, reliable, and quick delivery

With direct access to a gateway, APIs grant faster and enhanced reliable customer communication capable of delivering hundreds, thousands, and even unlimited contacts in seconds.

This allows businesses to process large amounts of data, transfer it to other applications, and work with it in real time. APIs also enable businesses to integrate them with other software. This allows businesses to combine multiple functions of various software into one unified system.

With a suitable API, businesses can access data from other systems to enrich their data sets and improve their software. APIs are the foundation for communication between one software and another software.

3. Greater flexibility with more features to come

APIs provide direct access to the service’s components which can easily be incorporated into the organisation’s own systems. For instance, they can customise the method of sending and receiving bulk SMS and WhatsApp in Singapore to a targeted group in various applications.

Some of the most notable features of APIs are the ability to personalise messages, collect documents, provide post-sale support, and even schedule appointments via calendar integration. The greater flexibility of these API features grants businesses more control over their customer communication and empowers them to easily achieve exceptional customer support.

Moreover, as the API grows and evolves in response to customer demands, it will roll out with more functionality and features that can improve business processes in novel ways.

4. Improved visibility

APIs enable various ways of tracking messages and conversations that help businesses evaluate and improve their communication processes. These tools provide metrics and analytics that allow businesses to see what their customers are talking about and how they are engaging with their brands. It allows businesses to extract meaningful data and feedback from each interaction. By tracking customer conversations and interactions with their brand, they can optimise their communication process and deliver a better customer experience.

Some of the most common APIs used for business communication include WhatsApp, SMS, and email. Chatbots have become increasingly common in business communication and are an example of an API-enabled communication that businesses can use for improved efficiency and accuracy in communication.

They are programmed to respond to certain keywords or phrases and are often used in communication between customers and businesses. An example of chatbot usage is booking a hotel room. A customer using a hotel booking website can choose to communicate with a chatbot over WhatsApp and SMS instead of talking to a live representative. This can be quicker and simpler for the customer and allow the representative to focus on other tasks while the chatbot handles the booking process.


Using an SMS or WhatsApp API provides a wealth of benefits besides improved business messaging. It also brings greater efficiency, automation, and flexibility to an organisation’s customer communications, which puts them at a distinct advantage.

Easily connect with your customers with Moobicast’s API. As the number of customers you communicate with through your platform grows, integrating an API into your existing interfaces can improve the efficiency of managing customer discussions and spare your agents the trouble of switching platforms. We also have a complete customer care platform with integration to help get you started on your WhatsApp or SMS marketing in Singapore today.