How WhatsApp Business API Can Propel Your Business Forward

How WhatsApp Business API Can Propel Your Business Forward

02 Jan 2023

It is a big achievement for any business to amass a large number of customers, as a growing target market is correlated to its healthy development. Besides good product quality, the way brands serve their customers is also a crucial factor contributing to their success. Countless businesses have earned a loyal following thanks to their excellent customer service.

Merging great service and technology is now made possible thanks to WhatsApp, the most popular global mobile messenger app, as of Statista’s January 2022 findings1. As the most prevalent and preferred communication channel among millions worldwide, it only makes for the WhatsApp Business API to be an excellent solution for organisations looking to propel their business forward.

With its many features that facilitate communication between brands and their audiences, business owners can ensure a pleasant virtual experience for all their customers. Below, we look at the main key aspects that help organisations take their business to the next level.

1. Respond to an increasing volume of queries

As a brand thrives, its customer base is set to only become ever greater. Juggling between product/service queries and customer support is largely manageable during the early stages of a business, which is what the WhatsApp Business mobile app is designed to facilitate. However, as the business gains traction, more and more customers will need tending to, something that WhatsApp Business simply cannot handle.

This is where the WhatsApp Business API comes in with various improvements and features, such as chatbots, to simplify chat management and ensure every user receives timely assistance. Moreover, since the API is not restricted to a single device like its mobile app counterpart, businesses can send messages to any number of users and assign as many agents as needed to operate the account simultaneously.

2. Drive sales-related business processes

From sales marketing and lead generation to driving engagement, adopting the WhatsApp Business API for business communications enables brands to boost many core aspects of their business responsible for gauging interest from new audiences, converting leads, and retaining customers. A WhatsApp Business Solution provider can help streamline and customise many of these processes per an organisation’s needs, with the WhatsApp Business API being the primary component driving the optimisations.

3. Human-bot collaboration improves customer support processes

Organisations that consistently deliver a positive customer experience see an improvement in their bottom line. Consumers today look for positive experiences prior to making subsequent purchases or fully supporting a business. WhatsApp Business API helps to achieve this goal by putting business owners at the helm of their support and service processes.

Chatbot integration and other technologies leverage WhatsApp’s instant messaging, enabling businesses to handle common customer queries at once and preventing frustration and loss of interest. Having the WhatsApp Business API furthers a brand’s support capabilities by providing timely and proactive alerts and notifications on many aspects, from promotions to order statuses and everything in between. In conjunction with a WhatsApp-enabled automation strategy, providing a Live Agent feature lets customers engage a human customer service representative that addresses their complex queries or resolves issues at any time of the day.

4. Extended global reach

With WhatsApp’s global popularity, catering to and communicating with target audiences in different time zones is simpler. People that use WhatsApp generally prefer it for most of their communication needs, and being on the same platform makes it easier to connect with them at the press of a button.

Linking your WhatsApp business contact to a click-to-chat button on your website, storefront, and other online domains allows customers and potential leads to seamlessly get in touch and engage your customer-facing employees. As they leave with a satisfactory experience and gradually become a repeat customer, their subsequent interactions with the company via WhatsApp can be recorded and analysed to enable an increasingly personalised experience over time. This is thanks to the WhatsApp Business API inherently being an interface that can connect to various systems instead of an isolated account linked to a single device.


As mentioned, improving the quality of your customer experience is one of the best ways to promote business growth, and the main advantages of the WhatsApp Business API discussed here are a proven way of achieving such a critical goal to commercial success.

Get started with WhatsApp or SMS API in Singapore today with Moobicast, a leading marketing service provider on the island specialising in online communication through SMS that lets organisations of all sizes reach their target audience. With our reliable and robust platform, send personalised messages individually or in bulk to your customers in various ways, from scheduled delivery to large-scale messaging campaigns.

Should you require assistance or more information in getting started, please contact our customer service team at +65 8799 6394 anytime via WhatsApp or SMS or use our online support.