Why WhatsApp Is the Best Channel for Your Marketing Campaigns
13 November 2023
Online shoppers tend to be hasty when it comes to making decisions. And, when it comes to brand interactions, not every business has the luxury of spending an extra minute on customer conversations. Thus, they must value their audience’s time by meeting where their customers are.
Besides having an online presence, being accessible on messaging platforms like WhatsApp, which has billions of users worldwide, is one such way of getting close to where your audience is as much as possible. By holding WhatsApp marketing campaigns, businesses have a new method of complementing how they communicate with their audience and possibly even replace their traditional strategies.
For the most part, WhatsApp is ideal for conversational marketing, which means it is the best place to notify, remind, and ask customers. Through personalised interactions, brands can share exciting news like upcoming product launches, provide in-depth consultations and recommendations, notify about special offers, and much more.
Even non-commercial organisations like the World Health Organization launch WhatsApp campaigns to spread important information quickly and make it more easily accessible. But besides established businesses and entities, local and small businesses can benefit significantly from using WhatsApp as a marketing channel. For instance, their few but loyal customers can easily reach out to them via WhatsApp and do things like book an appointment, make orders, and make suggestions on what they can improve on without needing to make a call. All this adds a touch of friendliness to brand communications and fosters trust among their target audience.
Below, we go over the benefits of sending marketing campaigns with the help of the WhatsApp Business platform and how it can advance your marketing goals.
Tips on Getting Started with Your WhatsApp Business Marketing Campaign
1. Specify your audience and what you can offer them
The first step is to define the many types of customers you expect to interact with. Consider their main pain points, the tendency to reach out to brands for product concerns and inquiries, and even the language they speak. Ensure you can solve your audience’s frequently occurring problems without redirecting them to your website. Otherwise, there would be no point in developing a WhatsApp marketing campaign in the first place.
The next factor to consider is finding the right tone of voice for your campaign. For this step, try to come up with a convincing brand persona that best reflects your entire business and follows a friendlier and personalised approach since interactions on WhatsApp lean more on the informal side compared to email marketing.
2. Choose an official WhatsApp Business Solution Provider to gain access to the WhatsApp Business Platform
Partnering with an authorised, WhatsApp Business Solution Provider is necessary to access the WhatsApp Business Platform. With their specialised technical knowledge and expertise, setting up and managing the platform becomes a breeze and ensures you get the most out of its advanced feature sets.
For businesses with high-volume needs and want to take advantage of the growing WhatsApp user base, investing in the WhatsApp Business Platform is well worth the benefits and high ROI potential.
3. Form a customer service strategy
Find the right balance between using agents and chatbots to handle the conversations, as communicating with customers requires a human touch. Upon subscribing to the platform, your WhatsApp Business solution partner will generally also provide you with an intuitive conversational chatbot builder.
With this tool, you can easily make advanced chatbots that can resolve most queries and send automated messages while still allowing users to talk to an agent for more specific concerns. But even with the help of chatbots, having your agents monitor the conversations and be ready to intervene when necessary is still recommended.
4. Get contacts
WhatsApp Business offers two types of communications: user-initiated and business-initiated. Users must first opt-in or actively agree to receive messages from brands before they can interact with them on WhatsApp. There are several ways to efficiently get your users’ consent without coming off as intrusive, such as:
- Suggest receiving important notifications like tracking updates via WhatsApp at the checkout page
- Outline the benefits of connecting with your brand via WhatsApp
- Provide discounts upon subscribing
- Add a click-to-chat on WhatsApp link in promotional emails
Conclusion
The WhatsApp Business Platform is a great addition to your marketing toolkit and offers much potential to keep your business booming. That said, it is best not to rely on it for everything and adopt an omnichannel strategy that uses different mediums like SMS and email to push your brand forward across various potential touchpoints.
If you are ready to try this approach, Moobicast is the partner you can trust. Besides WhatsApp Business solutions, we offer many services designed to expand your marketing initiatives, like SMS service API, that lets you expand your marketing initiatives using a high-reach, low-cost marketing tool that remains as effective as ever.