Moobicast Blog

With most other marketing methods being highly expensive, SMS is no doubt the most cost-effective approach if you want to engage with your target demographic and develop your brand.

With recent bank scams on the rise, customers are getting more vigilant about spotting fake links and SMS messages that could lead to their entire savings being wiped out in minutes. However, scammers are getting scarily ingenious with spoofed SMS messages that are almost identical to the real deal. From realistic looking SMS headers to messages with claims of suspicious activity and card suspension warnings, all it takes is one mistake to land both the business and their customer in a lose-lose situation.

Every business hunt for ways to reduce its expenses and enhance its profits. Whether you own a large, well-established business or a small startup that spends above $1 out of every $10 it makes through marketing, almost every type of organisation is more interested in cost-effective strategies for their business marketing.

Do you remember the time you check your mobile in a day or what you do when you get a SMS notification on your phone? Studies have shown that 90% of SMS recipients open them within three minutes of receiving them. This means that, compared to other communication channels, SMS is more likely to be read by your target audience.

The unfortunate events of the global pandemic have had a massive effect on many aspects of our lives. Due to worldwide lockdowns, we were forced to move most of our interpersonal interactions into the digital world, shop online, and, whether consciously or unconsciously, increase our screen time as a result.

WhatsApp has about two billion people that are registered on the app. Although not all these users contribute actively to its customer engagement monthly, WhatsApp is one of the most widely used social media platforms.

About 65% of the world’s population rely on texting as a primary means of communication. That’s a huge market to capture, and most people can receive text without enabling any special feature on their phones. 98% of text messages are read within 3 minutes; on the other hand, an unsolicited email will end up in the Junk folder, which the potential customer may have a high possibility of not seeing it.

SMS was the first instant messaging medium that mobile phones brought to our life. Even before the touchscreen, before Android and iOS, we have been using SMS messaging to deliver information that doesn't require a phone call. Also, SMS messaging has always been considered less intrusive than a phone call.

In our world today, current cybersecurity measures just aren’t enough anymore - hackers are getting smarter, and your customers’ safety online can be compromised far too easily. You need to take it a step further and make sure your customers’ data is protected, and we have just the way to get that done.

Customer engagement makes the difference between a one-time purchase and a returning customer. Keeping customers in the loop sustains the connection between your business and the customer. WhatsApp Business comes in handy for customer engagement with templates that speed up the distribution, simultaneously preserving the personal aspect of customer service by enabling the inclusion of customers' name and other unique details in the message.

WhatsApp Business is a platform exclusive to businesses that allows them to communicate with customers via WhatsApp. Businesses need to use message templates to start conversations with customers thus message templates are essentially the foundation of all business-initiated customer interactions. Read on to gain a better understanding of message templates and start connecting with your customers confidently using WhatsApp Business.

Amidst the digital revolution, SMS remains an important channel for customer communications. In view of its lasting popularity and widespread usage, businesses are seeking solutions to help them with the increasing SMS volumes and demands for greater customer engagement. Find out how SIM hosting comes in as a suitable solution for your SMS based customer support needs.

Buzz. You’re walking down to your office, coffee in hand, and your phone buzzes with a text notification. You slide your phone out of your back pocket and see that your favourite shoe store is having a promotion all week, with 50% off the second item you purchase. You think to yourself, maybe I’ll stop by after work, just to reward myself a little. That night you return home not only with dinner, but with two new pairs of shoes to boot.

With Christmas just around the corner and the school holidays just midway through, everyone’s in the mood for some holiday festivities. It’s the best time for you to roll out some amazing promotions to make Christmas shopping just a little easier for your customers, and what better way than through SMS marketing? Here are 6 SMS marketing tips to jazz up your holiday season.

The Land Transport Authority (LTA) is a statutory board under the Ministry of Transport, which spearheads land transport developments in Singapore. They design, build and enhance the nation’s road and rail networks. Previously, LTA issued physical road tax renewal letters to motorists to inform them about their road tax due date.

With the arrival of the digital age, bulk SMS has experienced a rebirth despite the entry of new methods of customer communication. To survive in competitive industries where customers have high expectations, companies need to decide on the customer communication tools most suitable for their businesses and effectively manage them....

There are many best practices small businesses can adopt when employing SMS marketing to reach out to their customers. With the rise of the digital age, the ability to transfer information has grown freely and quickly. To maximise the benefits of SMS marketing, it is important for businesses to identify the best practices of SMS marketing.