What is SMS marketing and how do you get started with it?

21 January 2019

Buzz. You’re walking down to your office, coffee in hand, and your phone buzzes with a text notification. You slide your phone out of your back pocket and see that your favourite shoe store is having a promotion all week, with 50% off the second item you purchase. You think to yourself, maybe I’ll stop by after work, just to reward myself a little. That night you return home not only with dinner, but with two new pairs of shoes to boot.

Written by Odelia

6 SMS Marketing Tips for the Holiday Season

10 December 2018

With Christmas just around the corner and the school holidays just midway through, everyone’s in the mood for some holiday festivities. It’s the best time for you to roll out some amazing promotions to make Christmas shopping just a little easier for your customers, and what better way than through SMS marketing? Here are 6 SMS marketing tips to jazz up your holiday season.

Written by Odelia

LTA Switches from Physical Letters to SMS Messaging for Road Tax Renewal

20 September 2018

The Land Transport Authority (LTA) is a statutory board under the Ministry of Transport, which spearheads land transport developments in Singapore. They design, build and enhance the nation’s road and rail networks. Previously, LTA issued physical road tax renewal letters to motorists to inform them about their road tax due date.

Written by Michelle

Bulk SMS and the Future of Customer Communication

2 March 2018

With the arrival of the digital age, bulk SMS has experienced a rebirth despite the entry of new methods of customer communication. To survive in competitive industries where customers have high expectations, companies need to decide on the customer communication tools most suitable for their businesses and effectively manage them....

Written by Michelle

Best Practices for Using SMS Marketing for a Small Business

1 March 2018

There are many best practices small businesses can adopt when employing SMS marketing to reach out to their customers. With the rise of the digital age, the ability to transfer information has grown freely and quickly. To maximise the benefits of SMS marketing, it is important for businesses to identify the best practices of SMS marketing.

Written by Michelle