Moobicast Blog

In today’s landscape, one cannot rely on just a single communication channel. Learn why multi-channel is the way to go and which industries are thriving with it.

Fostering genuine customer relationships is becoming the norm among brands today. Learn how conversational marketing via WhatsApp makes this a lot easier.

An SMS marketing campaign is only as good as the provider tasked with implementing them. Discover what you should look for to secure the best SMS API service.

WhatsApp Flows allows for crafting more natural conversations within an automated framework. Discover how this innovation can greatly benefit small businesses.

Explore the top benefits of creating automated flows using WhatsApp, from optimising customer service to improving response times and enhancing efficiency.

Strengthen your business continuity plan using WhatsApp for real-time communication, streamlined workflows, and improved customer support during disruptions.

Learn how SMS marketing can enhance your flash sales and limited-time offers, delivering targeted, real-time promotions that encourage quick purchases.

Unlock the power of WhatsApp Business to transform lead generation for retail brands through direct communication, enhanced customer trust & interaction.

Read on to discover how WhatsApp’s updated pricing for utility messages in Asia lets businesses save costs while using WhatsApp broadcast to reach customers.

Re-engage dormant customers with WhatsApp Marketing. Read our guide to discover powerful strategies to boost engagement and revive customer relationships.

Here's how you can leverage WhatsApp for marketing across different customer stages: awareness, consideration, decision, and post-purchase. Read on for more.

Many businesses fall into common traps that can undermine their marketing efforts. Here are some prevalent mistakes in WhatsApp marketing and how to avoid them.

WhatsApp Business Premium is a subscription service that bridges the gap between the free app and the advanced WhatsApp Business API. Read on to learn more.

Explore what WhatsApp Business customer segmentation is, its benefits, and how businesses can leverage it to drive growth and enhance customer experiences.

Let’s delve into the significance of SMS OTP for businesses, exploring its role in security, authentication, and customer experience. Read on to learn more.

SMS marketing campaigns offer businesses a way to connect with their audiences effectively. Here are some ideas and strategies to consider when planning.

In this article, we seek to understand authentication-international rates for those using the WhatsApp Business Platform. Read on to learn more about them.

By tracking the right metrics, businesses can gain valuable insights regarding the effectiveness of their SMS marketing campaigns. Read on to learn more.

In this article, we will debunk some of the most common myths about SMS marketing and shed light on the realities behind this valuable marketing strategy.

RTO is one of the many problems in e-commerce that can cost businesses a lot in the long run. Discover how WhatsApp Business can help significantly mitigate it.

Fostering brand loyalty is one of the keys to increasing e-commerce sales. Here’s how WhatsApp Business can greatly contribute towards achieving this goal.

In e-commerce, the customer journey doesn’t end with the sale. Discover how WhatsApp Business ensures you can provide an excellent post-purchase experience.

The speed and convenience of e-commerce should not only apply to making a sale but also to customer interaction. Discover how WhatsApp helps with the latter.

From recovering lost sales to generating leads, WhatsApp Business is now key to business growth. In this article, we go over how it also aids with customer retention.

Lead generation is one of the most challenging aspects of growing one’s business. Discover how WhatsApp Business can help streamline your marketing efforts.

Customising your marketing messages can make all the difference in lead generation and even boost conversion rates should you reach the right target audiences.

Today, there are many ways to launch your marketing campaign, such as via WhatsApp Business. Learn the merits of using the platform and how to get started.

Abandoned carts are a problem every online retailer must overcome. Learn how WhatsApp Business can help with cart abandonment recovery and win back lost sales.

With its vast user base and engagement features, WhatsApp Business can be a powerful tool that drives more traffic to your blog and increase its visibility.

Despite the WhatsApp Business’ popularity, many are concerned about its security. Read this article to understand how safe the app is for brands and customers.

One-time passwords are a great way to protect data from increasing cybersecurity threats. Discover the benefits that make OTPs an excellent security solution.

To connect with your target audience, your marketing message must be compelling. Here are tips for writing effective SMS marketing messages that convert.

WhatsApp Business is a feature-packed platform that helps you engage with your audience. Explore creative ways you can use it to boost your marketing efforts.

AI and WhatsApp Business can be a potent combination. Discover how AI can enhance business interactions on WhatsApp Business and the benefits it offers.

SMS marketing is an effective strategy in the current mobile-focused landscape. Discover how it can reach and engage mobile users, revealing its potential.

Consumers are increasingly using their smartphones for shopping and transactions. Find out how the WhatsApp Business Platform is transforming mobile commerce.

Many businesses use SMS marketing to connect with customers and increase sales. Explore how various industries can use it to achieve their marketing goals.

SMS marketing is an effective way for businesses to engage customers and promote products or services. Learn the dos and don’ts to maximise your results.

WhatsApp has announced changes to its WhatsApp Business Platform pricing model, set to take effect on June 1st, 2023. Find out more about it in this article.

Learn about the differences between the WhatsApp Business Platform and WhatsApp Business App in this article and find out which is the best choice for you.

Timing and frequency are crucial factors for marketing messages. In this post, we will discuss the best practices to optimise your SMS marketing campaigns.

Chatbots have revolutionised the way businesses interact with customers. Read on to find out how you can build automated chatbots using a WhatsApp Business API.

SMS marketing remains an effective way for businesses to reach out and engage their customers. Learn about the latest trends and what it means for the future.

With its high global penetration rate, WhatsApp is the ideal platform to reach a greater audience. Learn how WhatsApp Business API facilitates the process.

Messaging apps are powerful tools for businesses to grow and stay connected with customers. Read on to discover how you can grow your business using an SMS API.

Improving customer experience is one of the keys to business success. Discover the benefits of WhatsApp Business API and how it propels businesses forward.

SMS marketing is an effective way for you to send promotional messages quickly and efficiently. Use these strategies to engage, reach, and retain customers.

As with any powerful and complex system, there is a learning curve to using the WhatsApp Business API. Discover a few tips on how you can make the most of it.

Effective marketing requires adequate planning and a process. Discover the best practices that can guarantee the success of your SMS marketing campaign.

If your business is still using the WhatsApp Business app, discover the 6 signs it’s time to upgrade to the WhatsApp Business API for increased functionality.

SMS and WhatsApp are two of the most popular platforms for business marketing these days. Discover the key differences between these trusted messaging channels.

SMS and WhatsApp offer plenty of benefits that improve business communication platforms. Learn what its features are and the reasons to adopt them today.

WhatsApp Business APIs are a low-cost and flexible model that can benefit businesses. Discover how it can drive engagement for your brand in this post.

WhatsApp marketing is one of the best ways to introduce conversational commerce in online shopping. Get to know the main ways it can help to drive sales.

Customer communication is vital to any business’s success. Learn how integrating SMS/WhatsApp Business API help make this success a reality sooner than later.

With most other marketing methods being highly expensive, SMS is no doubt the most cost-effective approach if you want to engage with your target demographic and develop your brand.

With recent bank scams on the rise, customers are getting more vigilant about spotting fake links and SMS messages that could lead to their entire savings being wiped out in minutes. However, scammers are getting scarily ingenious with spoofed SMS messages that are almost identical to the real deal. From realistic looking SMS headers to messages with claims of suspicious activity and card suspension warnings, all it takes is one mistake to land both the business and their customer in a lose-lose situation.

Every business hunt for ways to reduce its expenses and enhance its profits. Whether you own a large, well-established business or a small startup that spends above $1 out of every $10 it makes through marketing, almost every type of organisation is more interested in cost-effective strategies for their business marketing.

Do you remember the time you check your mobile in a day or what you do when you get a SMS notification on your phone? Studies have shown that 90% of SMS recipients open them within three minutes of receiving them. This means that, compared to other communication channels, SMS is more likely to be read by your target audience.

The unfortunate events of the global pandemic have had a massive effect on many aspects of our lives. Due to worldwide lockdowns, we were forced to move most of our interpersonal interactions into the digital world, shop online, and, whether consciously or unconsciously, increase our screen time as a result.

WhatsApp has about two billion people that are registered on the app. Although not all these users contribute actively to its customer engagement monthly, WhatsApp is one of the most widely used social media platforms.

About 65% of the world’s population rely on texting as a primary means of communication. That’s a huge market to capture, and most people can receive text without enabling any special feature on their phones. 98% of text messages are read within 3 minutes; on the other hand, an unsolicited email will end up in the Junk folder, which the potential customer may have a high possibility of not seeing it.

SMS was the first instant messaging medium that mobile phones brought to our life. Even before the touchscreen, before Android and iOS, we have been using SMS messaging to deliver information that doesn't require a phone call. Also, SMS messaging has always been considered less intrusive than a phone call.

In our world today, current cybersecurity measures just aren’t enough anymore - hackers are getting smarter, and your customers’ safety online can be compromised far too easily. You need to take it a step further and make sure your customers’ data is protected, and we have just the way to get that done.

Customer engagement makes the difference between a one-time purchase and a returning customer. Keeping customers in the loop sustains the connection between your business and the customer. WhatsApp Business comes in handy for customer engagement with templates that speed up the distribution, simultaneously preserving the personal aspect of customer service by enabling the inclusion of customers' name and other unique details in the message.

WhatsApp Business is a platform exclusive to businesses that allows them to communicate with customers via WhatsApp. Businesses need to use message templates to start conversations with customers thus message templates are essentially the foundation of all business-initiated customer interactions. Read on to gain a better understanding of message templates and start connecting with your customers confidently using WhatsApp Business.

Amidst the digital revolution, SMS remains an important channel for customer communications. In view of its lasting popularity and widespread usage, businesses are seeking solutions to help them with the increasing SMS volumes and demands for greater customer engagement. Find out how SIM hosting comes in as a suitable solution for your SMS based customer support needs.

Buzz. You’re walking down to your office, coffee in hand, and your phone buzzes with a text notification. You slide your phone out of your back pocket and see that your favourite shoe store is having a promotion all week, with 50% off the second item you purchase. You think to yourself, maybe I’ll stop by after work, just to reward myself a little. That night you return home not only with dinner, but with two new pairs of shoes to boot.

With Christmas just around the corner and the school holidays just midway through, everyone’s in the mood for some holiday festivities. It’s the best time for you to roll out some amazing promotions to make Christmas shopping just a little easier for your customers, and what better way than through SMS marketing? Here are 6 SMS marketing tips to jazz up your holiday season.

The Land Transport Authority (LTA) is a statutory board under the Ministry of Transport, which spearheads land transport developments in Singapore. They design, build and enhance the nation’s road and rail networks. Previously, LTA issued physical road tax renewal letters to motorists to inform them about their road tax due date.

With the arrival of the digital age, bulk SMS has experienced a rebirth despite the entry of new methods of customer communication. To survive in competitive industries where customers have high expectations, companies need to decide on the customer communication tools most suitable for their businesses and effectively manage them....

There are many best practices small businesses can adopt when employing SMS marketing to reach out to their customers. With the rise of the digital age, the ability to transfer information has grown freely and quickly. To maximise the benefits of SMS marketing, it is important for businesses to identify the best practices of SMS marketing.