Moobicast Blog

SMS marketing is an effective way for businesses to engage customers and promote products or services. Learn the dos and don’ts to maximise your results.

WhatsApp has announced changes to its WhatsApp Business Platform pricing model, set to take effect on June 1st, 2023. Find out more about it in this article.

Learn about the differences between the WhatsApp Business Platform and WhatsApp Business App in this article and find out which is the best choice for you.

Timing and frequency are crucial factors for marketing messages. In this post, we will discuss the best practices to optimise your SMS marketing campaigns.

Chatbots have revolutionised the way businesses interact with customers. Read on to find out how you can build automated chatbots using a WhatsApp Business API.

SMS marketing remains an effective way for businesses to reach out and engage their customers. Learn about the latest trends and what it means for the future.

With its high global penetration rate, WhatsApp is the ideal platform to reach a greater audience. Learn how WhatsApp Business API facilitates the process.

Messaging apps are powerful tools for businesses to grow and stay connected with customers. Read on to discover how you can grow your business using an SMS API.

Improving customer experience is one of the keys to business success. Discover the benefits of WhatsApp Business API and how it propels businesses forward.

SMS marketing is an effective way for you to send promotional messages quickly and efficiently. Use these strategies to engage, reach, and retain customers.

As with any powerful and complex system, there is a learning curve to using the WhatsApp Business API. Discover a few tips on how you can make the most of it.

Effective marketing requires adequate planning and a process. Discover the best practices that can guarantee the success of your SMS marketing campaign.

If your business is still using the WhatsApp Business app, discover the 6 signs it’s time to upgrade to the WhatsApp Business API for increased functionality.

SMS and WhatsApp are two of the most popular platforms for business marketing these days. Discover the key differences between these trusted messaging channels.

SMS and WhatsApp offer plenty of benefits that improve business communication platforms. Learn what its features are and the reasons to adopt them today.

WhatsApp Business APIs are a low-cost and flexible model that can benefit businesses. Discover how it can drive engagement for your brand in this post.

WhatsApp marketing is one of the best ways to introduce conversational commerce in online shopping. Get to know the main ways it can help to drive sales.

Customer communication is vital to any business’s success. Learn how integrating SMS/WhatsApp Business API help make this success a reality sooner than later.

With most other marketing methods being highly expensive, SMS is no doubt the most cost-effective approach if you want to engage with your target demographic and develop your brand.

With recent bank scams on the rise, customers are getting more vigilant about spotting fake links and SMS messages that could lead to their entire savings being wiped out in minutes. However, scammers are getting scarily ingenious with spoofed SMS messages that are almost identical to the real deal. From realistic looking SMS headers to messages with claims of suspicious activity and card suspension warnings, all it takes is one mistake to land both the business and their customer in a lose-lose situation.

Every business hunt for ways to reduce its expenses and enhance its profits. Whether you own a large, well-established business or a small startup that spends above $1 out of every $10 it makes through marketing, almost every type of organisation is more interested in cost-effective strategies for their business marketing.

Do you remember the time you check your mobile in a day or what you do when you get a SMS notification on your phone? Studies have shown that 90% of SMS recipients open them within three minutes of receiving them. This means that, compared to other communication channels, SMS is more likely to be read by your target audience.

The unfortunate events of the global pandemic have had a massive effect on many aspects of our lives. Due to worldwide lockdowns, we were forced to move most of our interpersonal interactions into the digital world, shop online, and, whether consciously or unconsciously, increase our screen time as a result.

WhatsApp has about two billion people that are registered on the app. Although not all these users contribute actively to its customer engagement monthly, WhatsApp is one of the most widely used social media platforms.

About 65% of the world’s population rely on texting as a primary means of communication. That’s a huge market to capture, and most people can receive text without enabling any special feature on their phones. 98% of text messages are read within 3 minutes; on the other hand, an unsolicited email will end up in the Junk folder, which the potential customer may have a high possibility of not seeing it.

SMS was the first instant messaging medium that mobile phones brought to our life. Even before the touchscreen, before Android and iOS, we have been using SMS messaging to deliver information that doesn't require a phone call. Also, SMS messaging has always been considered less intrusive than a phone call.

In our world today, current cybersecurity measures just aren’t enough anymore - hackers are getting smarter, and your customers’ safety online can be compromised far too easily. You need to take it a step further and make sure your customers’ data is protected, and we have just the way to get that done.

Customer engagement makes the difference between a one-time purchase and a returning customer. Keeping customers in the loop sustains the connection between your business and the customer. WhatsApp Business comes in handy for customer engagement with templates that speed up the distribution, simultaneously preserving the personal aspect of customer service by enabling the inclusion of customers' name and other unique details in the message.

WhatsApp Business is a platform exclusive to businesses that allows them to communicate with customers via WhatsApp. Businesses need to use message templates to start conversations with customers thus message templates are essentially the foundation of all business-initiated customer interactions. Read on to gain a better understanding of message templates and start connecting with your customers confidently using WhatsApp Business.

Amidst the digital revolution, SMS remains an important channel for customer communications. In view of its lasting popularity and widespread usage, businesses are seeking solutions to help them with the increasing SMS volumes and demands for greater customer engagement. Find out how SIM hosting comes in as a suitable solution for your SMS based customer support needs.

Buzz. You’re walking down to your office, coffee in hand, and your phone buzzes with a text notification. You slide your phone out of your back pocket and see that your favourite shoe store is having a promotion all week, with 50% off the second item you purchase. You think to yourself, maybe I’ll stop by after work, just to reward myself a little. That night you return home not only with dinner, but with two new pairs of shoes to boot.

With Christmas just around the corner and the school holidays just midway through, everyone’s in the mood for some holiday festivities. It’s the best time for you to roll out some amazing promotions to make Christmas shopping just a little easier for your customers, and what better way than through SMS marketing? Here are 6 SMS marketing tips to jazz up your holiday season.

The Land Transport Authority (LTA) is a statutory board under the Ministry of Transport, which spearheads land transport developments in Singapore. They design, build and enhance the nation’s road and rail networks. Previously, LTA issued physical road tax renewal letters to motorists to inform them about their road tax due date.

With the arrival of the digital age, bulk SMS has experienced a rebirth despite the entry of new methods of customer communication. To survive in competitive industries where customers have high expectations, companies need to decide on the customer communication tools most suitable for their businesses and effectively manage them....

There are many best practices small businesses can adopt when employing SMS marketing to reach out to their customers. With the rise of the digital age, the ability to transfer information has grown freely and quickly. To maximise the benefits of SMS marketing, it is important for businesses to identify the best practices of SMS marketing.